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Altura Renames Headquarters in Honor of Retired CEO Mark Hawkins


(Riverside, Calif. ) March 15, 2017 – The Board of Directors of Altura Credit Union honored CEO Mark Hawkins for his 29 years of service by renaming its headquarters the “Mark W. Hawkins Operations Center.” The ribbon-cutting ceremony was held on Feb. 22, Hawkins’ last day as CEO before handing the reins to new CEO, Jennifer Binkley.

Riverside Mayor Rusty Bailey personally presented Hawkins with a city proclamation that cited Hawkins’ “inspiration to his colleagues, staff, board members, and to the many people who have benefitted from his service, we present these honors to you.” Representatives from the offices of State Senator Richard D. Roth and Assembly Member Jose Medina also were on hand.

The headquarters building was previously known as the Operations and Technology Center, which was abbreviated as the “OTC.” With the new acronym “HOC,” Binkley told the gathered crowd that the building will now be called the “Hawk.”

A plaque dedicating the building was also presented by the Board. It reads: “This building is dedicated in honor of Mark W. Hawkins, Altura Credit Union’s President and Chief Executive Officer from February 1988 to February 2017, in recognition of his 29 years of leadership and service to the credit union, the greater Riverside Community and the credit union movement.” It listed the current Board of Directors, as well as the names of former board members who served with Hawkins.

Later in the day, Altura hosted a “Thank You” reception at the Riverside Convention Center for Hawkins featured remarks from Board President Ofelia Valdez-Yeager and new CEO Binkley. Other speakers included past board members, family members, community leaders and colleagues, as well as a video that featured current and former Altura employees.

At the reception, Valdez-Yeager announced that the Board changed the name of the Altura College Scholarship Foundation to the Mark W. Hawkins Scholarship Foundation. Since 1993, the foundation has awarded in excess of $500,000 to local high school seniors to help them achieve their dream of higher education.

Photo Caption
Altura Credit Union recently held a renamed its headquarters in Riverside, Calif., after long-time CEO Mark Hawkins upon his retirement in February. The Board also renamed the credit union’s college scholarship foundation in his honor as well to recognize his 29 years of service to Altura, the credit union industry and the community.

Based in the Inland Empire for 60 years, Altura Credit Union serves 117,250 Members, has $1.2 billion in total assets and operates 13 branch offices in Riverside County. Membership is open to anyone who lives, works, worships or attends school in Riverside and San Diego counties; selected cities in San Bernardino and Orange counties; as well as U.S. Military, U.S. Government and Civilian employees working at March Air Reserve Base in Riverside County; and retirees of the United States Armed Forces. For more information on Altura, visit, or call 1-888-883-7228.