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<v ->Hello Altura family,</v>

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and welcome to a very special episode of AlturaTV,

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where we'll be recapping the grand opening

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of the Cheech Marin Center for Chicano Art and Culture.

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As many of you will remember,

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Altura was an early sponsor of the Cheech,

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so it was very special for us

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to see it all come into fruition.

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Here's how it went down.

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Set up for the Cheech grand opening started bright

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and early on Saturday morning.

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Altura had one of its booths outside,

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not too far from where the stage was being set up

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on Mission Inn Avenue.

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Our Altura Cares team was there

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to greet any of the visitors.

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We were passing out all types of goodies,

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including fans to keep everybody cool.

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By 10:00 am, most of the vendors were already set up,

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and the crowd was pretty lively,

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and the cars were there too.

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(upbeat music)

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Then by 10:30, the man himself, Cheech Marin,

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came out to give out his opening remarks

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to the good people of Riverside.

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<v Cheech>It found a home,</v>

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and I was asked yesterday by one reporter who says,

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"What do you think the paintings would say

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"if they could talk?"

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And here I says,

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"They would say it's nice to be in a home that we love."

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And that's where they are right now.

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(audience applauding)

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<v ->After that, the first wave of visitors</v>

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who were lucky enough to get grand opening tickets

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began to file in.

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And like that, the museum was now open.

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Not only was Altura there to see it all firsthand,

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but we also wanted to talk with folks

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who made the moment so memorable.

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After seeing this whole process and everything,

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what does this day feel like for you guys?

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<v ->It's, I have no words to be honest.</v>

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We've been working so hard, and it's just been so magical

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to see families in here enjoying it.

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It's emotional.

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<v Todd>Yeah, I mean, we've been working</v>

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on this project for five years,

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and to actually see people in the space,

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enjoying the artwork, and experiencing the building

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in the way that we intended is really exciting.

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<v ->Yeah, Altura, thank you so much for your support.</v>

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I know that you've been

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in the Riverside community for over 50 years,

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and you're committed to the community

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and to cultural enrichment.

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So we thank you for your naming gallery,

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the Altura Credit Union Community Gallery,

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where we're showing community Inland Empire-based artists

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and curators.

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So we thank you for making that possible for our community.

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<v Dean>One of the artists featured</v>

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in the Altura Community Gallery is Rosie Cortez.

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Rosie was doing a workshop at the Cheech

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the day of the grand opening

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and shared with us some of the inspiration

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behind her art piece that was making such an impact

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on the visitors there.

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<v ->I was thinking about my own immigrant parents,</v>

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and it was based on a photo that my roommate took,

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and it was actually a black and white photo

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and I added color to kind of further the message

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that I wanted it to have, so.

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(upbeat music)

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When I painted it, and like just the feedback,

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I realized that it was a story that we all share.

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And that was really, really just awesome

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to hear everyone remembering their stories

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of being on the bus or like just how they relate

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to either the mom, or they remember themselves being

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as the kid in the image, so.

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<v ->This representation that Rosie was talking about</v>

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was a sentiment shared by Stephanie,

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who was there the day of the grand opening to enjoy the art,

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and is also a member of Altura.

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We really just wanted to know from somebody

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who's just coming in here really to check it all out,

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what's kind of your first take on it all?

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<v ->Pride, honestly.</v>

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It's not very often you get to go into museums

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and see yourself represented,

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and see art that really speaks to you

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and hits you in the heart.

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To see imagery that, you know, looks like your family

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and looks like what you grew up with.

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And honestly, the biggest thing I felt today is pride.

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(upbeat music)

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<v ->And that does it, Altura family.</v>

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Thank you all for joining me for another episode.

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One last very important detail is that Altura is doing

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our very special own card design for our Cheech partnership.

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The cool thing is, is that if you get this card,

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this will act as your admission ticket

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when you visit the center.

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This is just our way of treating our members.

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There are more details to come on this,

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so please stay tuned.

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(upbeat music)