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(gentle music)
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Hello Altura family.
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And welcome back to another episode of "Altura TV".
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This time,
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we are bringing you into the world of the Eastside Arthouse,
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which is both an art collective
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and working space for artists.
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Altura is partnering with the Eastside Arthouse as part
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of our initiative to promote accessibility to the arts.
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This initiative was started through Altura Community Gallery
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which is in the Cheech Art Museum.
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Please take a look at a snippet of our interview here.
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Located off Park Avenue near 12th Street,
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the Eastside Arthouse is a new staple in its community.
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Altura spoke with its founder, Juan Navarro,
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about what inspired him to create this space
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and how he is fighting
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for more equitable treatment of artists as professionals.
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There's been a lot of artists that come here
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from Riverside and it's kind of been separated,
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but you've kind of, with this Eastside Arthouse,
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have brought a lot of people together,
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and as you say, have created a marketplace.
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What kind of inspired that idea and how do you go about it
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because it's not just you painting yourself,
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it's you being the person making the budget,
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it's you being the person who's
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kind of building the community.
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So kind of take us into that realm.
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So basically I've been blessed with a lot
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of opportunity through my artists and residency
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through the Riverside Art Museum and put me
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in a position to serve the Eastside community
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through these large scale collaborative murals.
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And now there's more murals definitely popping up
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all over downtown and even across Riverside.
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So it's introducing a beautiful Renaissance era
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of our appreciation in our community
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at a higher level than it's ever been seen before.
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But through my success, I was very grateful for it,
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but I also wanted to share this as well
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with other local artists.
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I felt like there was a need
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in our community for a landing space
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for anyone that just left college and said, "you know what?
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I need to know how to be an artist".
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I've seen a lot of...
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I've been to many art shows all across California
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up in San Francisco all the way down to LA.
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I've asked the questions.
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Are the artists making money?
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Are these events profiting?
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And a lot of the times the answer was no.
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So a lot of artists are being artists
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at their own expense.
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And I believe that that was something
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that we needed to solve sooner than later,
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because if Riverside wants to be
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The City Of Arts And Innovation,
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we do need to find ways to invest into our artists.
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And how do we not only invest into the artists,
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but how do we uplift the artists
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to a professional level
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so that that way they can also serve our community
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at their best ability?
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So it's kind of like a give and take.
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And I really love building this communal space
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so that we can have the artists work alongside each other,
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share how they write contracts,
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share who their leads are
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and being like, "hey, you'd be best fit for this project".
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This is such a really
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cool spot where it is open office kind of style,
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nothing belongs to one particular person,
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but we all get to share the space,
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but not only share space, but business and ideas.
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That same week,
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Altura purchased one of Navarro's art pieces
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and raffled off as part of our participation
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at the Riverside Arts Walk.
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Thank you everyone for joining me
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for another episode of "Altura TV".
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Altura will continue to showcase more artists
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from the Eastside Arthouse
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and from the Altura Community Gallery
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in the Cheech Art Museum, look out for more to come.