*(Riverside, Calif.) March 12, 2018 *- Altura Credit Union revamped its online banking, bill pay and mobile banking platforms recently to make the platforms more secure, and expand functionality to give members more self-service and other tools. The upgrades are already paying off. Launched in the fourth quarter of 2017, user ratings for the mobile app have jumped from 2.5 to 4.7 stars.
The upgrades were designed to address multiple issues and improve Member service within these banking platforms, and were months in the planning.
“Our Members use mobile and online banking 10 times more often than our branches, so it makes sense for Altura to devote resources to these upgrades,” said Sevan Yakinian, vice president, Member Services, Altura Credit Union, who led the conversion team. “And we expect these services, particularly mobile banking, to continue to grow in the future.” Yakinian reports than 70 percent of Altura’s digital banking Members are mobile users.
“The previous systems were from two different vendors. The app needed more security and functionality, and there was little consistency between the platforms. The mobile app look was dated and clunky to use. Plus, Members told us we were behind the times,” said Yakinian.
“We were looking to create a big win for our Members,” Yakinian said. “It wasn’t just about a conversion of our existing services, but also laying the groundwork for what we can offer going forward. We want this to be dynamic and to keep pace with Member expectations,” he added.