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Reach for the Cheech Press Conference Footage Live From Altura Credit Union

Earlier this month, Altura presented our donation to the Cheech Marin Center for Chicano Art, Culture and Industry. This center will be a place for people all over the world to come and visit. Here is footage from the June 7th press conference, featuring speakers Cheech Marin and Altura CEO Jennifer Binkley.

The Latest from Altura Credit Union

Altura Donates $600,000 to ‘The Cheech’

Helping Cheech Marin Center for Chicano Art, Culture & Industry
Meet Key Fundraising Deadline

(Riverside, Calif.) June 11, 2018 – Altura Credit Union made a $600,000 donation to the Cheech Marin Center for Chicano Art, Culture & Industry of the Riverside Art Museum last week, helping the project meet a key fundraising deadline. Actor, comedian and renowned art collector Cheech Marin was on hand to accept the donation from Altura CEO Jennifer Binkley at a gathering of donors and supporters at the credit union’s downtown Riverside branch.

“The Cheech,” a term coined by Marin himself, will be a permanent home for Marin’s more than 700 works of Chicano art, including paintings, sculptures and photography, making it the most prominent collection of its kind in the U.S.

Best known as part of the comedy duo Cheech and Chong, Marin said, “I am so excited to see how Altura Credit Union is stepping up to help bring my collection and celebration of this art here to a permanent home in Riverside. It is the support from both private and public donors that is making this vision come to life, and the truth is, this is only the beginning.”