Expanding your financial toolbox! Altura strengthens its commitment to Member education through a partnership with Balance.
Learn MoreOur Murrieta Branch will be closed on Saturday, September 26th due to maintenance. We apologize for any inconvenience this may cause and encourage you to visit our Silver Hawk and Bear Creek branches.
Expanding your financial toolbox! Altura strengthens its commitment to Member education through a partnership with Balance.
Learn MoreSmall steps, big impact – take control of your financial future with Altura’s Credit Builder options.
Learn MoreDon’t wait, invest in your future! Unlock financial wisdom with our FREE Member counseling services, covering everything from debt and budgeting to student loans and beyond.
Learn MoreReady to level up your career? Altura offers perks, benefits, and a chance to belong. Check out our careers page and apply!
Learn MoreDon’t let finances hold you back! Altura’s $1,000 scholarships pave the way for graduating high schoolers to pursue their academic ambitions.
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As Altura continues to grow, so does our responsibility to clearly and authentically share who we are. Our brand refresh reflects what we heard from our Members, employees, and community; messages of trust, care, and belonging. It honors our legacy while preparing us for the future, strengthening the connection between people and the dreams we help support. At the heart of it all is our new tagline: All Welcome. All Together. Altura.
At Altura Credit Union, Members come first.
We exist to enrich, empower, and help them reach new heights.
Every decision we make starts with one simple idea: people helping people.
We are proud to serve the communities that make Riverside County home.
As Altura continues to grow, so does our responsibility to express who we are in a clear and inspiring way.
Our brand refresh is about telling our story with purpose, unity, and pride.
It honors our legacy while preparing us for the future.
Our goal: Strengthen the emotional connection between our Members, our teams, and our community.
We began by listening.
To Members. To employees.
To the community.
We heard consistent themes of trust, care, and belonging.
People described Altura as welcoming, supportive, and local. Those insights became the foundation of our refreshed brand.
As we explored how to express Altura’s story, we focused on three truths:
These truths inspired the language and rhythm that shaped our tagline.
Our new tagline captures the heart of who we are.
It reflects our commitment to inclusion, unity, and shared success.
It reminds every Member, team member, and partner that they belong.
All Welcome. All Together. Altura.
All Welcome.
All Together.
Altura.
Altura has always believed in people helping people and enriching lives and empowering dreams.
This refreshed brand does not change who we are. It strengthens how we tell our story.
It captures the heart of our community and the pride of our purpose.
Our brand refresh reflects who we are and what we stand for. This video brings our promise to life through the people, stories, and community that make Altura unique.
Humble Beginnings
Altura Credit Union’s journey began in 1957, when Secretary Peggy Green founded Riverside Schools Credit Union. Initially, its primary purpose was to provide financial services to employees of the county’s school district. This modest start marked the beginning of a significant financial institution that would evolve to serve a much wider community.
Expanding Horizons
Recognizing the growing needs of the region, the credit union expanded its field of membership in 2004. This expansion encompassed Riverside and San Diego counties, as well as select cities in Orange and San Bernardino counties. To reflect this geographic growth and its aspirations, the credit union rebranded itself as Altura Credit Union. The name “Altura” is Spanish for “height,” symbolizing the credit union’s commitment to reaching new heights and elevating the financial well-being of its members.
A Strategic Merger
In 2015, Altura further solidified its position as a leading financial institution by merging with Visterra Credit Union. This strategic move brought together two strong credit unions, creating a combined entity with over $1.1 billion in assets and 118,000 members. The merger allowed Altura to offer a wider range of financial products and services, enhanced technological capabilities, and increased its ability to serve the community.
A Community-Focused Approach
Altura’s growth has been driven by a commitment to its members and the communities it serves. The credit union’s focus on providing personalized service, competitive rates, and convenient access to financial services has contributed to its success. Additionally, Altura has been actively involved in various community initiatives, supporting local organizations and causes.
As Altura continues to grow and evolve, it remains dedicated to its core values of respect, innovation, integrity, passion, and excellence. By staying true to its mission, Altura aims to be the financial partner of choice for generations to come.
CARING
Definition: We treat people with compassion and dignity, both individually and collectively, to deliver the Altura difference.
Demonstrated by:
CURIOSITY
Definition: We seek understanding through learning, openness, and continuous growth.
Demonstrated by:
COMMUNITY
Definition: We build connection, belonging, and shared purpose.
Demonstrated by:
COURAGE
Definition: We act boldly and responsibly, guided by our purpose and commitment to doing what is right, especially when decisions are difficult or uncertain.
Demonstrated by:
RESILIENCE
Definition: We are rooted in our mission and purpose with strength, determination, and resolve.
Demonstrated by:
At Altura Credit Union, Members come first.
We exist to enrich, empower, and help them reach new heights.
Every decision we make starts with one simple idea: people helping people.
We are proud to serve the communities that make Riverside County home.
As Altura continues to grow, so does our responsibility to express who we are in a clear and inspiring way.
Our brand refresh is about telling our story with purpose, unity, and pride.
It honors our legacy while preparing us for the future.
Our goal: Strengthen the emotional connection between our Members, our teams, and our community.
We began by listening.
To Members. To employees.
To the community.
We heard consistent themes of trust, care, and belonging.
People described Altura as welcoming, supportive, and local. Those insights became the foundation of our refreshed brand.
As we explored how to express Altura’s story, we focused on three truths:
These truths inspired the language and rhythm that shaped our tagline.
Our new tagline captures the heart of who we are.
It reflects our commitment to inclusion, unity, and shared success.
It reminds every Member, team member, and partner that they belong.
All Welcome. All Together. Altura.
All Welcome.
All Together.
Altura.
Altura has always believed in people helping people and enriching lives and empowering dreams.
This refreshed brand does not change who we are. It strengthens how we tell our story.
It captures the heart of our community and the pride of our purpose.
Our brand refresh reflects who we are and what we stand for. This video brings our promise to life through the people, stories, and community that make Altura unique.
Humble Beginnings
Altura Credit Union’s journey began in 1957, when Secretary Peggy Green founded Riverside Schools Credit Union. Initially, its primary purpose was to provide financial services to employees of the county’s school district. This modest start marked the beginning of a significant financial institution that would evolve to serve a much wider community.
Expanding Horizons
Recognizing the growing needs of the region, the credit union expanded its field of membership in 2004. This expansion encompassed Riverside and San Diego counties, as well as select cities in Orange and San Bernardino counties. To reflect this geographic growth and its aspirations, the credit union rebranded itself as Altura Credit Union. The name “Altura” is Spanish for “height,” symbolizing the credit union’s commitment to reaching new heights and elevating the financial well-being of its members.
A Strategic Merger
In 2015, Altura further solidified its position as a leading financial institution by merging with Visterra Credit Union. This strategic move brought together two strong credit unions, creating a combined entity with over $1.1 billion in assets and 118,000 members. The merger allowed Altura to offer a wider range of financial products and services, enhanced technological capabilities, and increased its ability to serve the community.
A Community-Focused Approach
Altura’s growth has been driven by a commitment to its members and the communities it serves. The credit union’s focus on providing personalized service, competitive rates, and convenient access to financial services has contributed to its success. Additionally, Altura has been actively involved in various community initiatives, supporting local organizations and causes.
As Altura continues to grow and evolve, it remains dedicated to its core values of respect, innovation, integrity, passion, and excellence. By staying true to its mission, Altura aims to be the financial partner of choice for generations to come.
CARING
Definition: We treat people with compassion and dignity, both individually and collectively, to deliver the Altura difference.
Demonstrated by:
CURIOSITY
Definition: We seek understanding through learning, openness, and continuous growth.
Demonstrated by:
COMMUNITY
Definition: We build connection, belonging, and shared purpose.
Demonstrated by:
COURAGE
Definition: We act boldly and responsibly, guided by our purpose and commitment to doing what is right, especially when decisions are difficult or uncertain.
Demonstrated by:
RESILIENCE
Definition: We are rooted in our mission and purpose with strength, determination, and resolve.
Demonstrated by:
"Thank you Altura, for making me feel like I'm family and not just a number. You guys have always been there for me, from 20 years ago up until now."
WATCH HER STORY"The uphora credit card and the 0% balance transfer definitely helped me catapult to where we're gonna go towards our future and then beyond that."
WATCH HIS STORY"I tell my friends and family that if you're looking for a great banking institution where they care and you feel like family, there's no one else but Altura Credit...
WATCH HIS STORY